A couple of weeks back was ‘DynamoPlayer week’ on my blog. At the time, as part of the analysis on DynamoPlayer I complained that I had not received any statements from Apple / iTunes / Shorts International… and as if by magic, my first one turned up last week!
So a brief analysis of how ‘Gone Fishing’ actually performed on iTunes – Shorts International received $369.89 from iTunes for the first six month period, most sales coming from the USA and UK.
Remember, Apple have already taken their 30% cut off the top which left a balance of $369.89. Shorts International now take a 20% programming fee off the top.
Shorts International than take a 50% cut of that balance. That is their fee for selling the film.
That leaves $147.95.
The balance will now be sent to Derry at Network Ireland who will then take his cut (which I think is 30%).
So I should be due about $100 for six months on iTunes.
The reason I effectively have 2 sales agents is that Shorts International are the preferred iTunes ‘aggregator’ for short films. Apple seem unwilling to work with Derry or any other sales agents, and so we are all forced to work with Shorts International (if we want a short on iTunes) who are clearly happy to take over 70% of the revenue they get from Apple.
You can download the whole iTunes statement here as a PDF – Download Gone Fishing Statement001
I have sold 31 copies of Gone Fishing of which DynamoPlayer take 30%. That’s it.
So in one month we have taken $61.69 of which my cut is $43.09.
I suspect the film will continue to sell at around that rate of 20 to 30 copies a month via DynamoPlayer, generating us around $40 a month revenue. Over six months that is around $240.
It will be interesting to revisit this in six months time to see if trends have changed.
I will leave others to comment on these stats – please share your thoughts…
Onwards and upwards!
Chris Jones, Film Maker and Author