Free or near free online digital tools allow us to create amazing web presences now. Our companies, our projects and even ourselves are well served by these online tools that can help convey what we are trying to achieve for almost nothing. But at some point, we all have to enter the physical world, meet people face to face, but sill maintain that excellence in presentation (and not break the bank).
Once we get into the real world, things tend to get big, heavy and expensive. For my money, the best investments I have made over the last five years have been in roller banners. I have about ten now, including one that is over ten years old and still going strong.
Why are they so good?
- They are big and shiny
- You can create your own design
- They are cheap and easy to produce (design and upload)
- They can be bold (depending on design of course)
- They are very portable
- You can put them up pretty much anywhere (away from wind)
- They last for years
- The come in padded carry / storage cases
The one pictured here is for our TEDxEaling conference (tickets here). It arrived today and will sit in the doorway of the theatre greeting delegates as they arrive – it cost about £50 and took me half an hour to design and upload the hi-res JPG.
In my view, there is no longer lasting, cheaper, bigger or brighter way to leave a lasting impression about my projects, events and companies. Get a couple, you will be amazed how often you use them.
Onwards and upwards!