Top 10 biggest films in the UK and Republic of Ireland in 2011
1 – Harry Potter and the Deathly Hallows Part 2 – £73.09 million
2 – The King’s Speech £45.68 million
3 – The Inbetweeners Movie £45.03 million
4 – Pirates of the Caribbean: On Stranger Tides £32.92 million
5 – The Hangover 2 £32.83 million
6 – The Twilight Saga: Breaking Dawn Part 1 £30.73 million
7 – Transformers: Dark of the Moon £28.11 million
8 – Sherlock Holmes: A Game of Shadows £23.11 million
9 – Bridesmaids £23.02 million
10 – Arthur Christmas £20.79 million
Looking closer though it looks to me that all three of these films are branded movies. Harry Potter is of course Harry Potter, The Kings Speech is effectively ‘British Royalty’ – both Potter and Royalty are international brands that are much adored. The big surprise is ‘The Inbetweeners’, again a brand, but a national brand.
So what does this mean for us?
When I interviewed Nic Powell for the last Guerilla Film Makers Handbook I think he put it best… ‘What I do say to people, which is not a popular point of view, is that we should play to our strengths. That is what Hollywood does, and we should do the same.’
These figures tell the truth. There is no spin here, this is what audiences in there many millions told us they want.
The question for us all is this, should we use this data to influence our choices as artists, entrepenuers, story tellers, business people?
Onwards and upwards!
Chris Jones, Film Maker and Author