Iron Sky is the most famous crowdsourced / crowdfunded / crowdinvested feature film to date. One key member of the Iron Sky team recently shared his top seven tips to Crowdsourcing with distro guru Jon Reiss, which Jon just shared with us in his London TOTBO workshop.
And here they are…
1. Communicate with the community.
2. Be transparent at all times.
3. Make the tasks you ask of ‘the crowd’ both simple and doable (ideally within a few hours)
4. Follow up on the tasks, don’t just send them out and cease communication.
5. Use the same communication mode and sites throughout the project – don’t switch halfway through or you will loose people.
6. Don’t loose trust with ‘the crowd’.
7. Don’t try to sell anything.
And finally, the big takeaway was ‘don’t underestimate the workload’. But that is often counterbalanced by the clear benefits.
Fascinating stuff…
Onwards and upwards!
Chris Jones
My movies www.LivingSpiritGroup.com
My Facebook www.Facebook.com/ChrisJonesFilmmaker
My Twitter @LivingSpiritPix
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One Response
Some pretty solid advice here. A lot of it can be applied not only to crowdsourcing, but to any instance where an individual or entity addresses another one. They’re less “crowdsourcing concepts” and more “communication concepts”!
Although I heavily agree with tip #3; this sort of accessible “microtasking” allows for heaps and heaps of work to be done for a fraction of the time/monetary cost it normally would be.
Personally, I’ve distilled it down to three aspects that I believe to be necessary for a crowdsourcing campaign: incentives, appropriate barriers to entry, and compartmentalization.
http://tinywork.wordpress.com/2012/03/20/tenets/