Pitching is a tough job. Getting someone to pay attention, to lean forward and ask for more is incredibly difficult, even if you have a killer idea to start off with. We are flooded by pitches every day and have become almost immune to them.
So maybe you need a little help? In my experience, having something in the room with you, something that speaks to the senses, will help your pitch hugely. Remember, you need to stand out… and as good as idea is, it’s often not enough.
- If you are making a film about a baker, take some incredible cakes into the pitch.
- If your film is about fossils found on an asteroid which proves alien life, take a small asteroid fragment into the meeting, let them hold it.
- If your film is about a rock band, take some music in.
I have found that key artwork is one of the best ways to really get attention – often more so than video trailers or short films (which can also kill you dead unless they are amazing). A single piece of evocative art will set the scene, convey the tone, illustrate the genre and fire the imagination.
Some people also create ‘mood boards’, a collection of images and colours that create a collage to convey what you are trying to achieve.
So before you pitch next time, ask yourself, are you as prepared as you could be, or could you get tooled up with some props to help you do your story justice?
Onwards and upwards!