Over the last 8 hours I have been getting calls, emails and tweets about the Veronica Mars project on Kickstarter. In the last few hours it’s doubled in pledges and is now running at over $1.7m raised. That is phenomenal. Finally, crowdfunding has hit Hollywood.
Inspiring? For sure.
Relevant to an indie filmmaker on the street? Kind of, in so much as Crowdfunding has matured into a tool that is now used by the big guns.
Good news? Yes and no. Yes, it’s good news that more people will have engaged in crowdfunding (so will now be open to crowdfunding as a concept and may get behind our projects). But it’s also bad news in so much as we are all now competing against Hollywood in the crowdfunding arena.
This is the first juggernaut to roll onto our small indie pitch. It will not be the last. Right now, as a filmmaker, I feel a bit like the native Americans in Dances With Wolves. A nice new friendly face has turned up, but a whole army is following.
I don’t want to pour cold water on this success, it is fabulous. I do fear though that this campaign will open MANY eyes in LA tomorrow and what was once the home of indie spirited projects that was a curiosity to the big guns (crowdfunding sites), may well soon become dominated by big players moving in and seeking seed funding, production funding and real (ultra low cost) market research into the size of their engaged audience.
I predict that in the weeks and months to come, we will see other abandoned franchises with massive fan loyalty suddenly resurfacing and looking for funding. Sequels will crowdfund, movie stars will crowdfund, anything with any genuine market / fan / customer engagement will crowdfund.
In many ways, this is the end of innocence for film crowdfunding.
I have been saying for the last 18 months that we are living inside a massive evolution, revolution that is technical, commercial and cultural. Today, the film business evolved massively and things will never be the same again.
What’s the real lesson? Have a project that people REALLY want to get involved in, and begin building and engaging that audience now.
I really can’t wait to see how this plays out.
Onwards and upwards!