On Gone Fishing, right from the get go, I have made a commitment to work with the best and most talented people I can get involved with, and also to let them do their work without micro management. Let them bring something of themselves and their talent to the party so to say.
Last week I started work on a poster and it was only after editor Eddie Hamilton said to me, ‘what are you doing… why don’t you ask one of the big agencies to help?’ that I thought yes, what on earth am I doing?
First off I am blinkered into my narrow view of what I think the film is, and how it should be represented in a poster. Secondly, I am not an expert at poster design, maybe a very good amateur (like so many of us, thanks to Photoshop). So I called some people I knew at The Creative Partnership. These guys take a movie and design all the stuff, from posters to trailers to onesheets to news ads to point of sale stands! And they work at the very highest level. The very highest (check out their website and you will see what I mean).
I just met with Martin Butterworth from the Creative Partnership – I had asked him for a short consultation, to help me get past my own limitations. And within about 30 seconds he had COMPLETELY transformed the way I was thinking about the key art, or the poster. I don’t want to say what we discussed, better to let it speak for itself when we have something to show. I asked him how we could go about this, and he offered to try it out himself, just give him till the end of next week! What a SUPERSTAR! Blimey!
I am thrilled that a company as prestigious as The Creative Partnership is helping out and I am giddy with excitement to see what Martin comes up with! I will report as soon as I have seen something. How exciting!
Onward and upward!