And Lucia my girlfriend liked it soooo much, she dragged me to see it a second time. Secretly, I also know that she has ordered a purple wig from the internet – she wants to become a night time crusader like ‘Hit Girl’…
The interview I did with editor of ‘Kick Ass’, Eddie Hamilton, about editing the movie, has had loads of great feedback. If you missed it, you can see it here. Now that I have seen the film, I can see just how much hard work went into it. So well done Mr Hamilton, a job well done.
What a movie too! And refreshing on so many levels.
I just loved the fact that it broke so many taboos, that it pushed the boundaries, and that the UK BBFC (read film censors for non UK people) gave it a 15 certificate – which I know is EXACTLY the right certificate.
One thing that really struck me was that this was the work of a director who answered to no-one – and in a good way too. Not in an egotistical, I am an artist making a self indulgent homage to the auteur theory, but in a smart and savvy business way, creating stuff that is at the bleeding edge of popular culture. This is where we should ALL be working, especially in indie film – a creative place where we answer to no-one, save our bank balances.
Eddie spoke at length on his interview about the whole teams commitment to excellence throughout, something that is evident in the movie – but even the marketing has been extraordinary.
So why has it been so well marketed?
I have no evidence for this but I suspect Mathew Vaughn and his team have been pushing VERY hard to make the biggest splash imaginable. And when I saw it on Saturday night, I was handed a card to give my feedback (card pictured above) on how I would choose to watch the film again – would I buy or rent?
What an amazing tool to have in the coming DVD negotiations… X percent of cinema goers who paid to see ‘Kick Ass’ said they would buy it on DVD… Interesting questions aren't they.
Who is behind this research? Again, I have no evidence, but I suspect Vaughn and co. What I see them doing is carrying that commitment to excellence that made the film so great, all the way through sales and marketing – something other film makers simply don’t do (check out my take on 'Motherhood' released just a week ago, with the star of Kill Bill in the lead).
This is why these guys are already super successful and why we can all learn a huge amount from them.
The question remains, how are YOU going to market your film? Are you going to be ‘Kick-Ass’ or ‘Motherhood’? Get involved or let distributors do it for you?
Right, I wonder if Lucia has also ordered that ‘Hit Girl’ costume too…
Get ready to Kick-some-Ass!
Onwards and upwards!